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Metode penelitian kombinasi ebook6/15/2023 Findings – The results of this study suggest that convenience, compatibility, and media richness all significantly contribute to dedicated e-book reader acceptance. Design/methodology/approach – The study proposes a causal model that explores how convenience, compatibility, and media richness affect users' attitudes towards the dedicated e-book readers for reading. Hence, this paper aims to explore what factors drive users to use dedicated e-book readers for reading. However, at present there is only a limited understanding of what factors drive user attitudes/willingness to use this new device for reading. Purpose – Due to the rapid pace of development and innovation in information technology, the dedicated electronic book (e-book) reader has become a new trend in reading.
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